Travel Agent Certification Syllabus
Intro to the Travel Industry
a. Overview
b. Trends
c. Segmentation
Sales
a. Prospecting
b. Qualifying
c. Overcoming Objections
d. Research
e. Matching needs
f. Follow up
g. Closing
h. Customer Service
Principles of Marketing
a. Social media
b. Marketing strategy
c. Marketing mediums
d. Branding
e. Direct Response
f. Lead sources
g. Groups
h. Niche and Specializing.
Geography and Vendors
a. Industry organizations
b. Cruise lines
c. Resorts
d. All-Inclusives
e. Tour operators
f. Airlines
g. Insurance companies
h. Ticketing
Technology
a. Systems
b. GDS’s
c. Email Management
d. Other Resources
Financial Matters
a. Budgeting
b. Financial Projections
c. Accounting
d. Industry Math
Industry Opportunities
a. What are my options as a travel agent
b. Pro’s and Con’s of being an Independent Agent
c. Employee vs. Independent Contractor
d. Starting your own agency from scratch.